Privacy policy

SCALE ME Privacy Policy

Effective date: October 5, 2026

This Privacy Policy explains how SCALE ME (“SCALE ME,” “we,” “us,” or “our”) collects, uses, stores, processes, and shares information through:

the SCALE ME mobile application;
SCALE ME-connected body-composition devices and related services; and
the scalemelb.com website and Shopify online store.

The types of information processed and the purposes for which it is used depend on which SCALE ME service you are using.

SCALE ME provides professional body-composition measurement, progress tracking, member management, reporting, connected-device functionality, and ecommerce services.

SCALE ME body-composition results are intended for informational, fitness, wellness, and progress-tracking purposes and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.

1. Information We Collect

A. SCALE ME Mobile Application and Connected Devices

Depending on how the SCALE ME mobile application and connected devices are used, we may process the following information.

Account and Contact Information

This may include:

Name
Email address
Phone number
Account or user identifier
Business, gym, clinic, or organization information
Staff role or permissions

SCALE ME mobile accounts are generally provisioned by SCALE ME or by an authorized organization administrator rather than created directly by users inside the mobile application.

Member and Profile Information

Professionals using SCALE ME may create or manage member profiles containing information such as:

Name
Phone number
Email address
Sex or gender
Age or date of birth
Height
Weight
Goals
Notes
Other profile information where enabled

Health and Fitness Information

SCALE ME is a body-composition platform.

Depending on the connected machine and the measurements supported by that device, information processed may include:

Weight
Body mass index (BMI)
Body-fat percentage
Muscle-related measurements
Body water
Visceral-fat measurements
Fat-free mass
Basal metabolic rate (BMR)
Bioelectrical impedance measurements
Heart rate
Segmental body-composition measurements
Body-composition classifications
Historical measurements
Progress and trend information
Other measurements supported by the connected SCALE ME device

Not every SCALE ME device produces every measurement.

Machine and Technical Information

We may process information necessary to operate, identify, support, and troubleshoot connected machines, including:

Machine model
Machine identifier
Serial number
Bluetooth device information
Firmware information
Device capabilities
Connection status
Measurement timestamps
Diagnostic or technical information

Reports and Files

SCALE ME may generate or store:

Body-composition reports
PDF reports
Measurement histories
Comparison reports
Progress reports

When you choose to save, print, or share a PDF report, that file may also be stored or transmitted using the location or application selected by you on your device.

B. scalemelb.com Website and Shopify Store

When you visit or make a purchase through scalemelb.com, we may collect information such as:

Name
Billing address
Shipping address
Email address
Phone number
Order information
Products purchased or viewed
Payment-related transaction information
Browser and device information
IP address
Cookie identifiers
Website interaction information
Marketing preferences

Payment information may be processed by Shopify and applicable payment providers. SCALE ME does not necessarily receive or store complete payment-card details.

2. How We Use Information

Mobile App and Connected Devices

Information collected through the SCALE ME mobile application and connected devices may be used to:

Authenticate authorized users
Connect to compatible SCALE ME machines
Perform body-composition measurements
Calculate and display body-composition results
Create and maintain member profiles
Store measurement histories
Generate reports
Show progress and trends
Assign measurements to the correct member
Manage machines and organizations
Provide customer support
Maintain security
Diagnose technical problems
Improve service reliability
Meet applicable legal or regulatory obligations

Website and Shopify Store

Website and store information may be used to:

Process and fulfill orders
Arrange shipping and delivery
Communicate about purchases
Provide customer service
Detect fraudulent or suspicious transactions
Maintain and improve the website
Measure website performance
Understand website usage
Deliver marketing where permitted
Comply with legal and accounting obligations

3. Bluetooth and Location Permissions

The SCALE ME mobile application uses Bluetooth to discover and communicate with compatible SCALE ME body-composition machines.

On current Android versions, the app uses Android Bluetooth and Nearby Devices permissions.

On Android 11 and earlier, Android may require Location permission in order for an application to scan for nearby Bluetooth Low Energy devices.

SCALE ME uses this legacy permission only as necessary to discover compatible Bluetooth devices.

SCALE ME does not use this permission to track your physical movements, create location profiles, or serve location-based advertising.

The current SCALE ME measurement workflow does not use Google Health Connect or Apple HealthKit.

4. Third-Party Body-Composition Calculation

Certain SCALE ME devices use a third-party body-composition calculation service provider to process measurement inputs and return body-composition results.

When this calculation service is required, SCALE ME may transmit measurement-related information to a third-party body-composition calculation service.

The calculation request may contain information such as:

Sex or gender
Age
Height
Weight
Bioelectrical impedance measurements
Heart rate, where available
Athlete-mode information, where applicable
Technical device or calculation codes required by the service

The calculation request does not intentionally include direct member identifiers such as the member's name, email address, phone number, SCALE ME member ID, or Bluetooth MAC address.

The third-party service provider processes the measurement information in order to return calculated body-composition values to SCALE ME.

The resulting values may then be stored on SCALE ME servers and associated with the applicable member profile.

SCALE ME does not provide this information to the third-party service provider for advertising purposes.

5. Website Analytics, Cookies, and Marketing Technologies

The scalemelb.com website may use cookies, pixels, tags, and similar technologies for ecommerce, analytics, website performance, and marketing.

Based on the services currently used on the website, these may include technologies provided by:

Shopify
Google, including Google Analytics or related measurement tools
TikTok, including TikTok Pixel
Klaviyo, including email-marketing and website-interaction tools

These services may receive browser, device, cookie, IP-address, purchase, or website-interaction information according to their respective services and configurations.

These website analytics and marketing technologies are separate from the SCALE ME mobile application.

The SCALE ME mobile application does not currently integrate Google Analytics, Firebase Analytics, TikTok Pixel, Klaviyo tracking, advertising SDKs, Sentry, Crashlytics, or similar behavioral advertising or analytics SDKs.

Health and body-composition information collected through the SCALE ME mobile application is not used by SCALE ME for third-party behavioral advertising.

6. Shopify and Other Service Providers

We may use third-party service providers to operate our services.

These may include providers of:

Ecommerce infrastructure
Cloud hosting
Database services
Payment processing
Shipping and fulfillment
Security infrastructure
Authentication
Email communications
Website analytics
Marketing services
Technical support

Shopify hosts the SCALE ME online store and may process information relating to website visits, orders, transactions, cookies, and ecommerce functionality according to Shopify's own privacy practices.

Service providers may process information only as necessary to provide their services, subject to their applicable terms, privacy policies, and our agreements with them.

7. Organizations Using SCALE ME

SCALE ME is commonly used by gyms, clinics, nutrition professionals, wellness providers, trainers, and other businesses.

If your information is entered into SCALE ME by one of these organizations, that organization may determine why and how the information is used.

Depending on the circumstances, SCALE ME may process that information on behalf of the organization.

Requests relating to a member record may therefore require coordination with the organization that created or controls that record.

8. Data Sharing

We may share information where reasonably necessary with service providers that support the SCALE ME service.

We may also disclose information:

where required by law;
in response to a lawful governmental or court request;
to investigate fraud or misuse;
to protect the security of SCALE ME;
to protect our users or others;
in connection with a business transaction where permitted by law.

SCALE ME does not sell health or body-composition information to data brokers.

SCALE ME does not use mobile-app health information for third-party advertising.

9. Data Storage and Retention

We retain information only for as long as reasonably necessary for purposes including:

Providing SCALE ME services
Maintaining member measurement histories
Maintaining reports requested by users or organizations
Fulfilling orders
Maintaining business and account relationships
Customer support
Security and fraud prevention
Resolving disputes
Enforcing agreements
Meeting legal, tax, accounting, regulatory, or compliance requirements

When information is no longer required, we may delete or anonymize it.

Following deletion, limited copies may remain temporarily in secure backup systems until those backups expire or are overwritten as part of normal backup procedures.

Where information must legally be retained, we may retain only the information required for the applicable purpose.

10. Your Privacy Choices

Depending on applicable law and your relationship with SCALE ME, you may request to:

Access personal information associated with you
Correct inaccurate or incomplete information
Obtain information about how your information is processed
Request deletion of personal information
Request deletion of a provisioned SCALE ME account
Object to or restrict certain processing where applicable
Withdraw certain marketing preferences

Privacy and deletion requests may be submitted through:

SCALE ME Privacy Choices:
https://scalemelb.com/pages/privacy-choices-data-deletion

or by email:

info@scalemelb.com

We may need to verify your identity before completing a request.

If your information is controlled by a gym, clinic, business, or other SCALE ME customer, we may refer the request to or coordinate with that organization.

11. Account Deletion

The SCALE ME mobile application does not currently provide public self-service account registration.

Accounts are generally provisioned by SCALE ME or by authorized organization administrators.

Users with provisioned SCALE ME accounts may request deletion of their account and associated personal information through our Privacy Choices page or by contacting:

info@scalemelb.com

Some information may be retained where required by law or necessary for legitimate security, fraud-prevention, dispute-resolution, accounting, or compliance purposes.

If future versions of SCALE ME allow users to create their own accounts, we will provide any account-deletion functionality required by applicable platform policies and law.

12. Security

We use reasonable technical, organizational, and administrative safeguards designed to protect information from unauthorized access, disclosure, alteration, misuse, or loss.

Measures may include:

Access controls
Authentication
Secure network communication
Administrative controls
Server and database protections
Security monitoring

No electronic system can be guaranteed to be completely secure.

Users and organizations are also responsible for protecting their credentials and restricting unauthorized access to their devices and accounts.

13. International Processing

SCALE ME, Shopify, and other service providers may process information in countries other than the country in which you are located.

Where required by applicable law, appropriate measures may be used in connection with international processing and transfers of personal information.

14. Children and Minors

The SCALE ME mobile application is intended primarily for professional and business use and is not designed for children to independently create or manage SCALE ME accounts.

An authorized professional or organization may record measurements concerning a minor where permitted by applicable law and where any required parental, guardian, or other authorization has been obtained.

Organizations using SCALE ME are responsible for ensuring that they have an appropriate legal basis and any required authorization before processing information relating to minors.

15. Medical Disclaimer

SCALE ME provides body-composition, fitness, wellness, and progress information.

Measurements, scores, classifications, reports, recommendations, and trends provided through SCALE ME are for informational purposes and are not intended to substitute for professional medical advice, diagnosis, or treatment.

Users should consult an appropriately qualified healthcare professional regarding medical conditions, symptoms, diagnoses, or treatment decisions.

16. Your Rights

Depending on where you live, applicable privacy laws may provide rights concerning your personal information.

These may include rights to:

Access
Correction
Deletion
Restriction
Objection
Portability
Withdrawal of consent where consent is the legal basis for processing
Complaint to an applicable data-protection authority

These rights may be subject to legal limitations and exceptions.

17. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, legal obligations, or information practices change.

When material changes are made, we will update the effective date displayed at the top of this policy and may provide additional notice where appropriate.

18. Contact SCALE ME

For questions, privacy requests, or complaints:

SCALE ME
Lebanon

Email: info@scalemelb.com
Telephone: +961 70 862 700
Website: https://scalemelb.com

Privacy Choices & Data Deletion:
https://scalemelb.com/pages/privacy-choices-data-deletion